Gofylo Blog
Strategy, experiments, and data from the frontlines of AI-era content and search.
94% of B2B buyers now use AI assistants during purchase decisions. Here's the exact research workflow they follow and how to intercept them at every stage.
Brand mentions correlate 3x more with AI visibility than backlinks. Learn how digital PR drives AI citations and why earned media is the new SEO.
83% of AI Overview searches result in zero clicks. But AI-referred visitors convert 4.4x better. Here's how to win the zero-click era in B2B.
Traditional share of voice doesn't capture AI search. Learn how to measure your brand's AI Share of Voice across ChatGPT, Claude, Perplexity, and Gemini.
72% of pages cited by ChatGPT use a specific content pattern. Learn the answer capsule framework and 5 content structures that get your brand cited by AI engines.
73% of B2B decision-makers now consult AI before purchasing. Here's what that means for your organic strategy and how to get your brand cited by AI engines.
Generative Engine Optimization is the new frontier. Learn how GEO differs from traditional SEO and how to get your brand cited by ChatGPT, Claude, and Perplexity.
Your competitors are being recommended by AI engines. Here's how to measure where you stand — and close the gap with a systematic AI visibility framework.
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