AI visibility shows how AI answers name your business for the searches your customers make (see See how AI answers name your business). Three of its places turn what it finds into work for your site: Do next on its Overview, Plan an article on Competitors, and Improve this article on a search's own page. Nothing goes on your plan, and no article changes, until you choose to.
Do next
Do next sits at the bottom of the AI visibility Overview and shows only when there is something to do, from your first weeks on. It lists up to 5 rows:
- First, up to 3 rows On your site: searches where AI answers name your competitors and never you, to plan an article for, and articles of yours that AI answers don't cite, to improve. When there are both, each kind gets at least one row. The ones that suit your business best come first, then the most searched.
- Then up to 2 rows Off your site: review sites, and lists and press, when a message for them is ready on Outside sources. Their line says which sites AI cites, in how many answers and for how many searches.
Each row shows the search, On your site or Off your site, why it is there, and its searches a month, for example 1,600 searches a month, or Brand search for a search with your name in it. Then its button:
- Plan an article puts the search on your content plan. See Plan an article.
- Improve article prepares an improvement of your article for your approval. See Improve this article.
- Open the draft opens the message prepared on Outside sources: a review request to your most recent clients, or a pitch to a list's editor. Click Copy and send it from your own email.
Click a row's search to open it: a search on your site opens its own page, and a row off your site opens Outside sources. The link beside the heading, for example All 50 searches, opens Searches.
Plan an article
Plan an article shows in Do next, and on Competitors beside each search under Where they are named and you are not that can become an article. The line under that heading says how many can, for example 2 of them can become an article on your plan. In your first weeks, before your numbers arrive, these searches show in Do next only.
A search is offered when, over the last 4 weeks, at least 3 answers from two engines or more named your competitors (the ones in your business settings) and no answer named you, you have no article for it, and it isn't among your keywords yet. So a search needs answers over time before it is offered. In Do next, the searches that suit your business best come first, then the most searched. A search for something you don't offer isn't suggested.
In Do next, the line names the competitors, two at most, and how many of the engines that answered named them, for example named by 4 of 6 engines, with so far while the search has been checked for less than 4 weeks. It ends with You have no article., or Its topic group opens next. when the search is in the topic group your plan writes next.
- Click Plan an article. It reads Planning… while it works.
- Gofylo adds the search to your content plan as a keyword, with the same checks as a keyword you add yourself (see Add your own keywords). So it can be refused: the reason then shows under the row (see If it doesn't work).
- When it is added, the button's place says how, with Open the planner:
- Planned for and a day, for example Planned for 24 Nov: it has the next empty day on your calendar.
- Added to your stored keywords: it waits on the Stored tab without a day, for example because a page of your site already covers the search, or because your plan writes one topic group at a time.
- Added: the article for another keyword covers it too: one article on your plan covers both searches.
- It couldn’t be checked yet. We’ll keep trying and add it if it fits your site.
A keyword planned here shows AI visibility as its Source in its details on the Content Planner, and its search isn't offered again.
Improve this article
On a search's own page, Why these pages were cited compares the pages AI cites most for the search with your article. When the improvement can add something those pages have and your article lacks (a table, an FAQ or sections), the sentence reads The pages AI cites for this topic are built differently from your article. The improvement adds what they have and yours lacks., with Improve this article beside it. A section counts only when at least two of the cited sites have it.
Do next lists the same article, with Improve article, when no AI answer has cited it in the last 4 weeks. Its line says what the cited pages have, for example Your article is not cited. The cited pages have a “Plans compared” table and an FAQ; yours has neither. An article isn't listed while an improvement of it is under way, from waiting for your approval to ready for you to review, nor for 60 days after you dismiss or discard one.
- Click Improve this article, or Improve article in Do next. It reads Starting… while it works.
- Gofylo prepares an improvement of your article under Content > Improvements. What we’d change lists first what the cited pages have and your article lacks, each saying that a page AI cites for the search has one. Its usual changes follow, each with its own tick box.
- The button's place says where the improvement stands: An improvement is waiting for your approval. with Review it, You approved an improvement for this article. The rewrite runs next., or A rewrite of this article is ready for you to review. with Review it. Review it opens the improvement, and Open the article opens your article.
Nothing is rewritten until you approve it, and approving uses one of this month's articles (see Review improvements to your articles). If an improvement of the article is already waiting for your approval, the additions join it and your ticks stay as they are. One you already approved stays as it is.
The rewrite must make every addition you approved. If it leaves one out, your article stays as it is and no article of the month is used.
If it doesn't work
When planning is refused, the reason shows under the row and the button stays greyed out, because clicking again gets the same answer:
- "You already have an article for this search.": there is no new article to plan. Refresh the page.
- "This search is already in your pool.": the search, or one worded almost the same, is already among your keywords, on your calendar or on the Stored tab.
- "This search can't be used." or "This search was set aside: it is outside what we write for your site.": Gofylo doesn't write about this search for your site, so it isn't planned.
Other messages:
- "This search can’t be planned from here any more. Refresh the page." or "This article can’t be improved from here any more. Refresh the page.": the page changed since it opened, for example after your list of searches changed. Refresh the page.
- "The article was not planned. Try again." or "The improvement was not started. Try again.": click the button again.
- "The rewrite didn't make every change you approved, so we kept your current article.", under Approved on Improvements: your article is unchanged and no article of the month was used. You can start the improvement again from AI visibility.
- "The draft did not open. Refresh the page to try again.": refresh the page.
- Still stuck? Write to support@gofylo.io.